Shipt

In communities struggling with limited access to healthy food options, Shipt joins in to support 10 local retailers through the LadderUp program. As part of the LadderUp program, Shipt not only lends their retail experience, but also donated $5,000 in individual grants to the 10 retailers in areas designated as a food desert. In addition, the program has a focus on diversity and inclusion with 60 percent of the retail stores owned by individuals who identified as BIPOC (Black, Indigenous, and People of Color) and/or LGBTQIA+. Over the span of eight weeks, the retailers received training that aimed to increase their capabilities in key areas such as digital marketing, e-commerce and merchandising. The grant funds provided by Shipt were used toward staffing, website development, digital marketing and the e-commerce and delivery services to drive transformation in their community. In the end, 80 percent of the retailers said they would highly recommend the program to other small business owners to drive positive change.